Should Your Business Build for Android or iOS First?

Should Your Business Build for Android or iOS First?

When your business is in the planning stages to develop a new app, you’re faced with plenty of decisions. One of the big ones is whether you’ll build for Android or iOS.

According to app development firm Buildfire, the majority of people creating apps develop for iOS. There are a few reasons for this, which will be detailed below, but how do you know what’s right for your business and your app?

There are specific things to know about each platform that can help you make a fact-driven decision, rather than just guessing and hoping for the best.

Deciding on a platform is one of the most important aspects of app development, as well. Even if you build a great app but the majority of your customers aren’t on the platform you build for, it’s essentially useless.

The following are some of the most significant considerations when you’re looking at whether to build for Android or iOS.


While it could seem like it would be the opposite, it’s actually more expensive to build Android apps as compared to iOS. It can be as much as 30% more expensive to build an Android app.

For large businesses with big budgets cost may not be a concern. They may even build for both platforms simultaneously, but if your organization is smaller and you have to make a choice, that expense is one thing to think about.

Who Are Your Customers?

When you’re developing an app, you’re going to have to do some pretty extensive market research to ensure that you’re putting something out there that will have value for your customers. While you’re at it, you can integrate platform research into the equation.

Android is the more widely used platform around the world. It has over 86 percent of global market share. With that being said, that global market share only matters if you’re targeting an international audience. If you’re doing something much smaller and focused on people in the U.S., you may be better off going with an iOS app.

In the U.S. Apple is the leader, and there are certain places in Europe and China where this holds true as well.

What Do You Want Your Revenue Model To Look Like?

If you’re hoping to monetize your app, you’ll have to weigh the differences in potential monetization strategies between Android and iOS. iOS users will often provide a higher amount of lifetime value.

Research has shown people who use iOS devices are more likely to spend money on apps, so this will give you opportunities to offer things like in-app purchases.

If your app is going to be free, you’ll probably find going with Android if it seems like that will be the best option for your audience. Android monetization strategies tend to depend on advertising a lot more than what you’ll see with iOS apps.

Eventually, you may end up developing for both platforms, but if your budget is limited, it can all come down to your audience and your monetization objectives when you decide which platform to develop for first.


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