The Top Types of Explainer Videos

The Top Types of Explainer Videos

Explainer videos have so many benefits. These benefits are especially helpful for startups who want to make their introduction to the marketplace, companies introducing completely new products or services, and organizations with complex products or services.

According to the Idea Rocket agency, startup videos are the ideal way to “untangle complexity.”

With that being said, all explainer videos aren’t the same. For the most part, the term explainer video refers to animation or a whiteboard video, but there are variations as well. The following is a brief rundown of some of the most popular and useful kinds used in business.

2D Animation

When it comes to explainer videos, 2D animation really remains one of the most popular. These flat designs are simple in their overall approach, and they work well for getting across concepts in a relatable way.

2D animations videos can be good if you want to infuse humor into your explainer, and they’re lighthearted and inherently engaged. They also work well on social media, because people want to share these animations.

With 2D animations there are a lot of opportunities for versatility, and there’s flexibility in what can be done. There are really no limitations to what can be shown in a 2D explainer video in terms of concepts and illustrations.

3D Videos

As the name implies, 3D videos are a more advanced form of animation than flat 2D. 3D animation can come off as really polished, professional and advanced. This works well for companies that have let’s say a very innovative technology product.

With that being said, companies need to budget accordingly if they’re doing a 3D video, because these can get pretty costly.

Whiteboard Animation

Whiteboard animation isn’t too different from 2D animation. With whiteboard animations, the illustrations are very simple, and there may be a single character who narrates or guides users through the video.

Whiteboard presentations are useful for getting across a point without the fear that the audience will become too distracted by other elements. With whiteboard animations, there is typically a combination of images that move sequentially, along with text and narration explaining the concepts.

As well as being used for marketing purposes, whiteboard animation is good for e-Learning and presentations.

Live Action

Live action explainers can be pretty easy to do even on a small budget, but they can come off more advertorial or more like a traditional commercial. That might not be as appealing to all audience members.

Animations can seem more lively and engaging overall for a lot of people.

Music and Text

Some explainers have a combination of music and text elements, and they may also include infographics. These videos don’t include narration or speaking characters. The idea is that there are text and imagery that flow along with the music and explain core concepts.

With this option, it’s so important to choose the right music that matches the tone you’re trying to convey.

Finally, the classic is the testimonial explainer video. These are one of the old school options, although there’s a reason they’ve been around for so long and that’s because they work. These kind of explainers can be done on a small budget, as long you as have someone willing to be on camera. There is a risk of coming off as cheesy or outdated here, though, so be aware.


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